McGill Smith Punshon
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Widener University
designed 2 impress Audit

Client: Widener University
Location: Philadelphia, PA
Services provided: designed 2 impress audit

A two-day audit of this small university in Philadelphia was made, in order to identify specific areas to be addressed to improve the campus’ aesthetic capabilities in attracting students. The audit centered on nine areas of assessment related to known factors that influence a visiting student and his or her family. The audit revealed eight recommended areas to address to improve a campus visit’s image. The recommended changes were prioritized and quick concepts were developed to demonstrate these recommended changes.



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